No Budweiser Commercial During Super Bowl This Year, First Time Since 1983
Anheuser-Busch has announced that there will be no Clydedales, no chirping “Bud-weis-er” frogs, no guys yelling “Whassup!” during the 2021 Super Bowl, the first time since 1983. In fact, the $5.5 million cost to buy a 30 second ads during the Super Bowl will be donated to a variety of Covid-19 related causes. Also notably absent this year are Coke, Pepsi, and Audi.
But all is not lost, the beer and beverage giant still retains a whopping four minutes of advertising time that it will use for its other brands such as Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra, and Michelob Ultra Organic. Pepsi too, will still be advertising other brands like Mountain Dew and Frito-Lay products during the half-time show it sponsors.
Some brands like Coke have struggled during the pandemic, since about 40% of all coke sales are at movie theaters and sports stadiums. This has forced Coke to dramatically scale back expenditures not deemed absolutely necessary. At Raymond James Stadium in Tampa, where this year’s Super Bowl will take place, only 22,000 fans will be able to attend out of the 65,000 seats available due to Covid-19 and social distancing.
Other brands such as M&M’s, Toyota are continuing their annual Super Bowl advertising along with some new comers like Thriller, Fiverr and Vroom.