Ford’s has said that it expects half of all sales of the luxury brand Lincoln to be electric vehicles buy 2026 and plans to accelerate the rollout of EVs under a new restructuring plan being lead by company CEO Jim Farley. Ford said it hopes that 40% of global sales will be EVs by 2030.
“It’s easier to make higher end brands all electric as the demands their owner’s put on them is significantly less and wealthier owners have more money to pay for more expensive vehicles, the days of cheap electric cars or trucks is still a ways off,” says Mel Cortez, a UCLA economics professor.
Lincoln’s President Joy Falotico declined to say when Lincoln would go all electric like its American rival Cadillac who has said 100% of its vehicle sales by 2030 will be EVs. “It will depend on customer demand, said Falotico. “We’re going all-in to be a fully electric brand, but we’ll do it as the customer’s adopt,” said said in comments to CNBC.